A new upscale, retro-inspired, motor court concept hits Austin courtesy of the Valencia Group. Nostalgia meets modern at the Lone Star Court, with an aesthetic that’s authentically Austin and Texas Hill Country from the art in the rooms to the unique outdoor environment.
According to Doyle Graham, Jr., President and CEO of the Valencia Group, “This is the most exciting new concept in the hotel industry. Lone Star Court will be a 21st century re-interpretation of the nostalgic motor court. At the same time, it will capture the essence of Austin and the Texas Hill Country; it will be one of a kind and totally unique to Texas’ capital city.”
True Texas
Lone Star Court will have 123 retro-inspired guest rooms with high-tech amenities. True to Austin, Lone Star Court will feature live music by an outdoor fire pit, a dipping pool
reminiscent of Hill Country swimming holes, and an onsite food trailer court.
Lone Star Court will draw business as well as leisure travelers to its unique “ranch-tech” property, and the restaurant and bar will be a destination for Austinites as well as visitors.
A Place to Meet
The property will have approximately 2,000 square feet of interior meeting space, an outdoor covered pavilion of 1,600 square feet, and an adjacent open air lawn that adds 1,800 square feet to the total available meeting space.
The Valencia Group
Lone Star Court is a new concept created by Valencia Group, a Houston-based company known for its luxury independent Hotel Valencias in San Antonio and San Jose, the Hotel Sorella CITYCENTRE in Houston and recently Hotel Sorella Country Club Plaza in Kansas City.
Why the Vintage Concept?
During the early days of auto tourism beginning in the mid 1940s, roadside campsites led entrepreneurs to create quaint, cabin-like places for travelers to stay.
Simple cottage camps began to evolve into more sophisticated full-service motor courts, and the number of motels in America tripled to more than 60,000 by the 1960s.
The new, more modern motor courts along great American highways featured “air cooled by refrigeration,” television, coin-operated radios, tiled bathrooms, easy chairs, and Serta Perfect Sleepers.
After decades of booming business, mom-and-pop motels began to disappear in 1956 with the Federal-Aid Highway Act that funded construction of the interstate highway system. With little means to move their facilities or re-route traffic, these gems of the road gave way to corporate chains staking their claims along the new highways.
Lone Star Court will take visitors back to the heyday of the roadside motor court experience, where guests can discover an era of authentic Americana along with modern amenities and the excitement of Austin.
More Information
To find out more about Lone Star Court, visit them online at www.lonestarcourt.com.
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