THG Hospitality Index
The Authority Framework for Luxury & Boutique Hospitality
The hospitality industry has never looked more impressive. Yet many brands have never looked more alike.
The THG Hospitality Index™ is a proprietary evaluation framework developed by The Hotel Guide to measure the strategic factors that separate category-leading hospitality brands from those competing on similarity rather than significance.
The Authority Gap
Luxury today is no longer defined solely by architecture, amenities, or service.
Guests increasingly choose brands that create emotional connection, tell memorable stories, and establish a clear identity.
The Authority Gap is the difference between hotels that simply deliver exceptional stays and those that become destinations people actively seek, recommend, and remember.
The THG Hospitality Index™ was created to help identify and strengthen that difference.
Why We Created the THG Hospitality Index™
After more than 33 years in hospitality and publishing, one pattern became impossible to ignore.
Beautiful properties were becoming increasingly difficult to distinguish from one another.
As expectations continue to evolve, long-term success depends on more than exceptional facilities. It depends on building a brand with enduring authority.
The THG Hospitality Index™ was developed to help hospitality organizations understand where they stand today—and where they can strengthen their position for tomorrow.
The Eight Pillars of Hospitality Authority
Narrative Differentiation
Does your brand tell a story guests cannot find anywhere else?
Emotional Positioning
Does your experience create emotional loyalty beyond the stay?
Cultural Identity
How authentically does the property reflect its destination?
Executive Visibility
Does leadership reinforce trust, vision, and brand credibility?
Experience Originality
Are your experiences memorable—or simply expected?
Editorial Readiness
Is your brand compelling enough to earn meaningful media attention?
Digital Authority
How effectively does your digital presence reinforce credibility and influence?
Partnership Alignment
Does your brand align with organizations that elevate long-term positioning
Who It’s Designed For
- Luxury Hotels
- Boutique Hotels
- Independent Resorts
- Destination Resorts
- Wellness Retreats
- Luxury Lodges
- Destination Marketing Organizations
- Hospitality Management Companies
- Hospitality Investors
Ready to Discover Where Your Brand Stands?
The THG Hospitality Index™ provides hospitality leaders with an independent, strategic perspective on the factors shaping long-term brand authority.
Request Your Private THG Hospitality Index™ Assessment
