On February 20, 2025, the city of Mérida will become the epicenter of the hospitality industry with the Mexican Hospitality Summit (SMH 2025) at the Hotel Aken, Prolongación Montejo. This event will bring together over 200 professionals, leaders, and experts for a day filled with learning, inspiration, and unmatched networking opportunities.
Organized by Rocco Bova, Fran Lugo, and Adolfo Tuñón, SMH 2025 is the first event of its kind in Mexico, focusing on five key pillars: Human Capital, Technology & Innovation, Sustainability, Wellness, and Customer Experience. The mission of the summit is clear: to drive excellence in hospitality and redefine the future of the industry.
Keynote Speakers
SMH 2025 will feature renowned industry leaders who will share their insights and strategies for overcoming today’s challenges:
- Braulio Arsuaga | CEO of Grupo Presidente
Topic: “Challenges for the Tourism Sector Toward 2030” - Enrique Calderón | COO of Grupo Posadas
Topic: “Hotel Digitalization: Do You Need It or Want It?” - David Escalante | CEO of Grupo Amigo Yucatán
Topic: “Tourism: An Essential Industry for Development and Job Creation”
Expert Panels
In addition to the keynote addresses, four expert panels will be held, featuring national and international thought leaders:
- The Recruitment Process: Closing the Gap
- Moderator: Rocco Bova
- Panelists: Dulce Cauich (Chablé Hotels & Resorts), Gabriela Lozano (Human Search), Jorge A. Lefranc (Four Seasons Hotels & Resorts).
- Wellness: How Winning Hotels Are Redefining Hospitality
- Moderator: Fran Lugo
- Panelists: Luis Ramírez (Meliá Hotels International), Eduardo Finci (American SPA Association), Adriana Azuara (ALL4SPAS), Alexandrea Oliver (Noel Ansmar Group).
- Leadership and the New Generations
- Moderator: Adolfo Tuñón
- Panelists: Gabriela Morales (One&Only Resorts), Mariana Van Olst (Playa Hotels & Resorts), Jairo Torres (Hospitality Consultant & Keynote Speaker), Jair Arango (Organizational Transformation Expert).
- Technological Innovation and Marketing: Boosting Hotel Efficiency and Profitability
- Moderator: Fran Lugo
- Panelists: To be revealed in January
Workshops and Specialized Training
The event will also feature exclusive training sessions with limited spots available:
- Managing Your Career and Personal Branding
- Facilitator: Rocco Bova
- Date: February 21, 2025
- Early Bird Price: $1,190 MXN (+VAT)
- Executive Wellness Director Training
- Format: In-Person + Online
- Dates: February 21-22, 2025
- Early Bird Price: $12,068 MXN (+VAT)
- Hospitality Management Skills Workshop
- Format: In-Person + Online
- Dates: February 21, 2025
- Early Bird Price: $2,097 USD (+VAT)
A Unique Opportunity for Hospitality Professionals
The Mexican Hospitality Summit 2025 is the ideal platform for managers, owners, HR directors, tour operators, and consultants to gain practical solutions, innovative strategies, and top-tier networking opportunities.
For more information and reservations: www.sumexhosp.com
Contact: [email protected]
