Madison Avenue is gearing up for the holidays, and the highlight is the 32nd Annual Miracle on Madison Avenue on December 1 – a New York Holiday Tradition! At this time of year, many out-of-towners and metro residents arrive in Manhattan to do their shopping, see the sights, the lights, the holiday trees and windows. Madison Avenue has everything they could want in a glorious 29-block walk of luxury shopping, 5-star dining and the world’s premier hotels, nightspots, spas and art.
On Saturday, December 1, Miracle on Madison Avenue will reappear on New York’s most luxurious shopping destination for its 32nd annual shopping event. Miracle on Madison Avenue is a day for shoppers and visitors to check off their holiday gift lists, as 20 percent of the day’s sales will benefit The Society of Memorial Sloan Kettering Cancer Center Pediatric Programs. The Society of MSK is a volunteer led organization that works to ensure the wellbeing of patients, raise funds for cancer research and treatment, and provide public education on the prevention, early detection, and treatment of cancer.
Organized by the Madison Avenue Business Improvement District (BID), shoppers will experience the magic of Miracle on Madison Avenue with a merry embrace from MSK’s beloved therapy dogs, the Caring Canines, and Victorian costumed carolers strolling up and down Madison spreading good cheer. Participating stores are prepared to warmly greet customers with holiday treats, champagne toasts and in-store festivities. “Madison Avenue boutiques always feature the most sought after holiday gifts, but on Miracle Saturday, purchase of those gifts directly supports the care of children treated by the extraordinary team at MSK,” said Matthew Bauer, President of the Madison Avenue BID. “This 32 year Madison Avenue tradition is remarkable not only for its longevity, but for the decades-long commitment that our boutiques have for both their clients and for children in need.”
Miracle on Madison Avenue will begin at 10 a.m. – 5 p.m. between 57th and 86th Street. Shoppers are encouraged to share their holiday shopping experience on Twitter by using the hashtag #MiracleonMadison. For more information on the festivities and the complete list of participating store, restaurants and galleries visit http://www.madisonavenuebig.org
