In honor of World Oceans Day, Kind Traveler—the first responsible travel platform to embed local giving into overnight and experience-based travel—announces the official launch of its Every Adventure Gives Back™ program. Building on the success of the Every Stay Gives Back™ initiative, which has raised more than $822,000 for local environmental and community nonprofits across nine countries, this next chapter marks a bold expansion into the adventure and tour operator space.
The pilot for Every Adventure Gives Back launched in January 2025, in collaboration with Love Catalina Island Tourism Authority, as part of a broader statewide responsible tourism initiative led by Visit California. It launched with three locally owned adventure companies:
- Scuba by Design
- Catalina Compass
- Wet Spot Rentals
Each company donates a portion of every adventure experience to Bleu World, a nonprofit organization that supports ocean conservation and citizen science efforts.
“When tourism becomes a tool for uplifting local communities and ecosystems, we unlock the true potential of travel as a force for kindness,” said Jessica Blotter, CEO and Co-Founder of Kind Traveler.
Why Every Adventure Gives Back Matters
Kind Traveler’s newest initiative reinforces the idea that tourism, whether through an overnight stay or a snorkeling trip, can be a force for regeneration, equity, and education. The program’s mission supports:
- Community wellbeing
- Wildlife and land preservation
- Ocean conservation and environmental education
- Alignment with the United Nations Sustainable Development Goals (SDGs)
Through Kind Traveler’s Positive Impact Dashboards, travelers can:
- View third-party-verified metrics
- Understand the real-world impact of their travel
- Connect with deeper storytelling that fosters emotional connections between destinations and guests
Measurable Impact on Catalina Island
The pilot program is already yielding results:
- 112 science divers have been equipped with tanks by Bleu World to conduct underwater survey dives around Catalina Island
- Supports marine ecosystem monitoring through citizen science
“Our partnership with Kind Traveler expands our ability to create tangible, local impact through every adventure experience,” said Jim Luttjohan, President & CEO of Love Catalina Island Tourism Authority. “We’re excited to launch this pilot as part of our broader Care for Catalina commitment to responsible tourism and hope to inspire more tour operators to join.”
With Southern California’s marine life recently affected by harmful algal blooms, including sea lions and dolphins, this launch underscores the urgent need—and incredible potential—for community-led conservation to protect our oceans. Programs like Every Adventure Gives Back are vital in funding community-based science and conservation solutions. More: NOAA Domoic Acid Report
Every Stay Gives Back on Catalina Island
Kind Traveler also celebrates new milestones for the Every Stay Gives Back™ program on Catalina Island:
- Catalina Courtyard Suites has joined the initiative, supporting Bleu World with each overnight guest stay.
- The Avalon Hotel, a long-time partner, continues to fund the Marine Mammal Care Center, which has now provided:
- 1,717 meals for marine mammal patients
These accomplishments support the joint commitment of Kind Traveler and the Love Catalina Island Tourism Authority to place-based giving and destination stewardship.
Statewide & Global Reach
Since launching Every Stay Gives Back in September 2023, Kind Traveler has:
- Raised $822,000+ for community and environmental nonprofits
- Grown to 150+ lodging partners
- Supported 71+ vetted charities
- Partnered with 13 destinations across 9 countries
Discover the good you can create on your next stay or adventure—explore the Catalina Island Impact Dashboard over on Kind Traveler: https://www.kindtraveler.com/content/catalina-island
