Hotel Laurance, Luray’s distinctive boutique hotel, attracts visitors from around the country and the world when they visit Virginia’s beautiful Blue Ridge Mountains.
Since the property first opened in November 2015, it has been featured in multiple national publications, including Southern Living magazine. The hotel has become well known for its “Keeping Room” library and the uniqueness of its history and design.
Then and Now…
Hotel Laurance was originally founded in 1883 when the proprietor, Joseph Parkinson, named the hotel after his wife, Laura. Today Hotel Laurance proudly honors its historic roots with original exposed brick accents, carefully curated artifacts, and of course, its namesake.
The hotel is now a newly renovated boutique hotel with 12 luxury guest suites and chic décor which tastefully showcase the “historic grace meets modern elegance” aesthetic of the property. With no two rooms alike, each has its own unique personality and design, providing guests with a new experience with each visit.
The suites are designed with a “home away from home” feel in mind as most of the rooms feature full kitchens, sitting areas, and bedrooms. Each room has a private bath and amenities such as complimentary Wi-Fi and smart TVs. Hotel Laurance also features two stunning event spaces which are perfect for intimate weddings, rehearsal dinners, milestone birthdays and anniversaries, and retreats.
Award-Winning Boutique Hotel
Since its opening, Hotel Laurance has been featured in Washingtonian magazine, forbes.com, Southern Living magazine, and Conde Nast Traveler. Washingtonian listed Hotel Laurance as one of the best places to stay in the Shenandoah Valley and praised the hotel for its décor which “sport subway tiles, hardwood plank floors, distressed furniture, and designer details such as busts and golden sconces that hark back to its origins.” Forbes.com recommends Hotel Laurance as the only place to stay when visiting the world-famous Luray Caverns.
Hotel Laurance introduced the increasingly popular boutique hotel market into the area and continues to boost tourism to the area with an increase of travelers from outside of Virginia and from outside of the country thanks to its coverage in the media. The uniqueness of the property and its exquisite interior design have redefined the standard of lodging in the area. Hotel Laurance aims to be the premier destination for visitors to the Shenandoah Valley for years to come.