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First HyperX Gaming Lounge Debuts in Mexico

First HyperX Gaming Lounge Debuts in Mexico

As the landscape of gaming, music, and entertainment continue to
rapidly become one single universal experience, AIC Hotel Group, the experiential hospitality group
housing influential brands and offering unmatched vacation experiences, partners with HyperXTM, the
gaming division of HP Inc. and top choice of high-performance gaming peripherals, to introduce
HyperX Gaming Lounge — the first-ever resort HyperX gaming lounge for leisure travelers in the
Mexican Caribbean. The HyperX Gaming Lounge Riviera Maya debuts today exclusively for guests of
Hard Rock Hotel Riviera Maya, open Monday-Sunday from 2PM-12AM to all guests ages 10 and up.

The HyperX Gaming Lounge Riviera Maya, brought to life by the nation’s leading promotional
partnership agency, Alliance Connection, is a dynamic interactive lounge concept for resort guests
and a true gamer’s paradise. Featuring high-performance gaming PCs, popular gaming consoles, a
VR station, and the latest HyperX products, that offers an enhanced experience for any type of gamer.
Embodying the HyperX “We’re All Gamers” spirit, the lounge offers an inclusive space for all to meet,
interact, and play their favorite games.

“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at Hard Rock
Hotel Riviera Maya that goes beyond just catering to kids and teens,” said Frank Maduro, Vice
President of Marketing at AIC Hotel Group. “The world of gaming and Esports has grown
exponentially in the last few years, and we are thrilled to be ahead of the curve in our industry.”
“We’re excited to co-create a gaming experience that can be personalized for leisure travelers, with a
great product and service partner in the tourism industry,” said Wendy Lecot, Head of Strategic
Alliances at HyperX. “The HyperX experience at the Hard Rock Hotel Riviera Maya gives gaming
tourists of all ages an on-site gaming escape that is fun and relaxing.”
The HyperX Gaming Lounge Riviera Maya will be the all-inclusive Hard Rock Hotel’s first venue for
gaming-centric events, tournaments, and a dedicated space to host special appearances and extend
travel invitations to the gaming industry’s best of the best, including HyperX personalities and
influencers from around the globe. Inspired by a futuristic environment with simple and geometric
elements, the new entertainment space is designed, built, and fine-tuned with the gamer in mind —
setting the mood for a fully immersive gaming experience.

The HyperX Gaming Lounge Riviera Maya features a variety of HyperX peripherals including Cloud
Orbit S Gaming Headset with 3D audio technology, HyperX CloudX Stinger CoreTM Gaming Headset,
the perfect entry-level headset for the Xbox gamer, HyperX Alloy OriginsTM Mechanical Gaming
Keyboard, a compact, sturdy keyboard featuring custom-designed HyperX mechanical switches,
HyperX Pulsefire SurgeTM RGB Gaming Mouse with pinpoint accuracy and HyperXTM Fury S Pro
Gaming Mouse Pads for a proper gaming surface.

Hard Rock Hotel Riviera Maya offers experiences for guests of all ages to enjoy, such as The Kids
Club, adults-only Heaven Lounge, Rockaway Bay Water Park, and now introducing the HyperX
Gaming Lounge Riviera Maya. Children under the age of 13 must be accompanied by an adult or
present a signed consent form.

For additional information on the HyperX Gaming Lounge Riviera Maya, visit here.
To book your stay, visit

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